3 numbers to know when targeting local customers
Updated: Apr 14, 2022
Why these 3 numbers are effective for local customers?
Because these are the 3 numbers that relate to seeing your message, acting immediately and retaining the information.
1. 98% of people bring in their post every day Not only do they bring their post in they then subsequently spend up to 30 minutes reading it. You’re guaranteed that direct mail gets seen (no guesswork involved on emails or other digital methods).
Once seen though you really want people to act on your message. And act now.
2. 79% of people
act on direct mail immediately.
Compared with only 45% on email, it remains the most powerful way to get an immediate response.
3. 48% of people keep hold of mail for future reference.
If you want people to act later, or retain your message, it’s also worth knowing that.
Print sticks around!
(again, digital communications tend to fade somewhat by comparison)
So the next time you want to be sure you’re reaching prospects, and be sure to get the desired response, either now or in the future, always think of the 3 numbers, and use direct mail.
For help & advice on your next Direct Mail campaign or Print requirements get in touch with the experts.
Call us on 01159 399 797 or email solutions@edwps.co.uk
