Eights Days a Week Print Solutions
 
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Time to get personal
with your customers

Personalisation in digital print

67%

... after all personalisation pays

of customers will pay more for a great experience

Source: Salesforce research, 2018

bought or ordered as a result of receiving mail

Source: IPA touchpoints, 2018

said mail made them feel more valued than email

Source: Royal Mail MarketReach, The Value of Mail in Uncertain Times, Kantar TNS, 2017

70%

38%

Let your data drive

your marketing both online and offline

Personalised direct mail
Personalise by name

Name

Including your customers name goes a long way, above all it shows that your business cares about them. 

Personalise via spending habits

Spending habit

Discounts and offers can change to reflect and reward previous expenditure.

Personalise via Gender

Gender

 

Adapt your product or service selection based on the receivers' gender, ensuring its relevant and of interest.

personalise via previous purchase

Previous purchase

 

Upsell a relevant product that complements a previously bought item or requires a repeat purchase

Personalise via Location

Location

 

Tell them about opening times of their local store, upcoming events or a discount to use in store to increase footfall.

Personalise via annual income

Annual Income

 

Tailor the price range of your products or services to your customers annual income to maximise your conversion rate. 

Next steps for personalised Direct Mail

Your next steps

1. Get in touch
2. Lets talk about your data
3. Make a memorable mailing!

Just remember...

'People will forget what you did. But they will never forget how you made them feel'

Maya Angelou

The importance of personalisation in print