FAQs | EDWPS

General

Direct Mail

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GDPR – Can I send direct mail?

 

In short Direct mail is GDPR compliant. Direct mail is seen differently to online marketing where you need a certain level of consent prior to contacting them. With direct mail you need be able to prove legitimate interest. Would a customer who has shopped at your store previously be interested in a new product or sale? It is highly likely that they would be and this is legitimate interest.  

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What is the difference between direct mail and door to door?

 

Direct mail is addressed to your customers it can be a personalised message directed to each customer. Door to door is a general message sent to general areas rather than anyone specifically.

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Can postage go anywhere on artwork?

 

No, it is important that postage is placed 6mm from the top and side. If you are unsure, we have artwork templates to help with sizes, placement and requirements.

Postage

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Will postage increase in 2020?

 

Postage costs will increase to ensure the postal service remains sustainable. However, on a plus postal prices for door to door campaigns will stay the same for more information read our blog, New year, New customers, Same prices.

https://www.eightdaysaweekprintsolutions.com/post/new-year-new-customers-same-prices

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Can I add my own seeds into the data to confirm delivery?

 

Yes, in fact we encourage it! We do ask for your seeds to be sent over at the same time as your customer data through your SFTP. At Eight Days a Week we always add our seeds to your data as good practice anyway.

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Do I need my own mailing account to do postage?

 

No, we understand not everyone has a mailing account which is why we will mail on our account. When we do, we require payment upfront for this.

Leaflet Distribution

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What is a leaflet drop?

 

In its simplest form leaflet distribution is marketing material mailed to specific postcode areas to acquire new customers.

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Why use leaflet distribution?

 

Leaflet distribution can be effective marketing tool for any company. Here are the tops reasons why use should introduce leaflet distribution to your 2020 marketing plan:

Gets you directly in front of new local customers

Grows your brand awareness

Increases your new customer acquisition

Cost per impression is markedly less

Your leaflets don’t have to compete

Easily trackable by using specific offer codes

Stays in the home longer than online advertising and is seen by more people

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Where to leaflet drop?

 

This is dependent on your campaign and what you want to achieve. If you are opening a new store in a new area you are most likely going to want to target near and surrounding postcode areas who would be interesting in learning about a new shop to their area.

 

If, however you are an establish store and looking to find new customers we can use our data services to analyse your data and customer profiles to identify where look a like customers are. From this we can then target specific postcode areas. 

Data Services

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What is partially address mail?

 

Partially addressed mail is profiling and targeting look-a-like customers to send your marketing material to.

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Is there a safe way to send my files securely?

 

Yes, when sending and receiving data we will set up a Secure File Transfer Protocol (SFTP) to do so. This ensures we are both GDPR compliant and protecting the data at all times.

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How does data proofing work?

 

To check the data, we will send over live proofing to you. This includes the first 5, middle 5 and last 5 data records. This will be password protected and sent SFTP. It ensures we have processed the data correctly and have not corrupted it.

Artwork

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What is bleed?

 

In print terminology, bleed is print that passes the edge of where a sheet will be cut to its finished size. The bleed area, in fact, will be cut off but allows print to run right up the edge of your finished piece. Bleed also allows for a small amount of movement and inconsistencies that can occur during the print process

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What’s font size should I use for print artwork?

 

We would recommend a 12pt font size for most designs. 6pt being the smallest font, any smaller and it won’t be legible when printed. With Fonts please embed or outline them. Or if sending an InDesign File please supply the font files too.

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Should my artwork be RGB or CYMK?

 

RGB is for web and CYMK is for print. Please make sure your print artwork is CYMK, ensuring all images have been converted to CYMK and saved before being placed in the design.

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How should I send my artwork?

 

A hi-resolution PDF document is usually the best format to send print copy artwork. The resolution must be a minimum of 300dpi and ideally, have 3mm of bleed around the edge of what you'd like to be printed.

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Can I have samples of my artwork?

 

We know some of our customers like to have a physical sample of their print to reference later down the line.  If this is something of interest to you, please let us know at the time of ordering.

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How does proofing work?

 

We know it’s important to get it right the first time around. This is why we have a proofing process.

We will always send over a PDF proof for you to check and sign off before printing begins. This is your responsibility to check and return in a timely fashion to ensure we meet your deadline.

On request, we can also do hard copy proofs and wet proofs. This can affect tight deadlines and have additional costs. For more information on this please discuss this with your account handler.

Please note Print on Demand has its own proofing on screen, so no PDF proof will be sent to you.

Frequently Asked Questions

We have put together some questions we get asked fairly regularly to help give you some more information and understanding into EDWPS and the services we do. 

If you have a question you can't find the answer to please contact us and we will do our best to help however we can.

 
 
 
 
 
 

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Why use direct mail?

 

Direct mail is such a powerful marketing tool.

Here are some key reasons as to why you should implement Direct mail into your marketing strategy:

  • With such an emphasis on online marketing, Direct Mail can help you stand out

  • Gets you directly in front of your customers

  • Larger impact, it is more likely to stay around longer and been seen by more people.

  • Adds credibility and a sense of value to your customers.

  • Increases brand awareness.

  • Highly effective in multi-channel campaigns 

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What is direct mail?

 

In its simplest form, direct mail is marketing material mailed directly to the homes of your customers.

How do I get my work printed on Carbon Capture paper? 

 

In almost every instance your work will be printed on Carbon Capture paper it is only in very rare cases where we have to use paper that is not carbon captured.

 

Carbon Capture is not an extra cost to our customers as this is something we passionately pay for and support.

Read our Carbon Capture page to find more information official logo to let your customers know you are using carbon neutral paper.

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0115 939 9797

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©2019 by Eight Days a Week Print Solutions Ltd.

Eight Days a Week Print Solutions, 1 Glaisdale Point, Glaisdale Parkway, Nottingham, NG8 4GP