In its simplest form, direct mail is marketing communications mailed directly to the homes of your customers.
Direct mail is a great addition to your marketing plan.
With the heavy emphasis of online marketing in todays world, there is no better way to stand out from your competitors and get in front of your customers. Take advantage of all that direct mail can offer and see how it can compliment your marketing strategy.
Make the most of your Direct mail with these extras
Direct Mail Marketing
Mailpack design advice
Postage optimisation and discounts
Ideal for those sending 1000+ items
A single source service solution
Direct Mail is an effective marketing tool which can be highly tailored. From direct mail letter service to complex one piece mailers.
Key facts for Direct Mail Marketing:
Self Service Direct Mail
Select a template or design your own
Upload your customer data
Send as little as 100 items
Printed, Produced & posted from just 50p
Looking to send Direct Mail but don't have the volume just yet. Try our Self Service Solution - Mail My Market™
The benefits of self-service direct mail:
How EDWPS can help with your Direct Mail Campaign
We are an experienced Royal Mail trusted partner
Access to incentives which can create savings and improved ROI
We have a great level of insight into new products and services
Experienced team to offer help and advice
Fast turn around thanks to in-house print services and mail fulfilment
ISO9001 accredited, we provide a recognised Quality Management System
Tailored direct mail campaign to your business needs.
The advantages of Direct Mail
With such an emphasis on online marketing, Direct Mail can help you stand out.
Direct Mail gets you directly in front of your customers.
It has a larger impact, it's more likely to stay around longer and be seen by more people.
Increases brand awareness.
Highly effective in multi-channel campaigns.
Direct mail is a physical tangible thing, which every customer has to engage with in some way. It demands attention and can't be stopped by an ad blocker, or skipped past.
People view it with more trust, it adds credibility and a sense of value to your customers.
Direct Mail Personalisation
Improves customer relationship
Builds brand awareness
Adds customer value and trust
Improves ROI and response rate
Can easily be measured and tracked
Can use Personalised URLs to drive traffic
Direct mail personalisation can really enrich your campaign and customers experience.
The key benefits of direct mail personalisation are:
There are many different ways your campaign can be personalised depending on your data. You could personalise your campaign by customer names, local opening times and address' of their nearest shop, pictures, target left in basket items and include related up-sell items. There are so many options available for how to personalise your direct mail campaign.